Social media trends for farms in 2024

Instagram now has a huge 2 billion monthly active users. People spend about 28 minutes each day on it. This shows how important social media is for farms. The number of global users is expected to grow from 4.9 billion in 2023 to 5.85 billion in 2027.

In 2024, we’re seeing trends like using different platforms, valuing authenticity, promoting sustainability, and using Artificial Intelligence more. Farmers are looking at how they can best use these changes. They want to show the world what farming is about using new social media features. Things like short videos are popular. They help farms connect with people who care about the environment and seek real stories.

• Instagram has 2 billion active users, spending 28 minutes daily on the platform.
• Social media marketing enhances visibility and sales for farms.
• User-Generated Content acts as powerful social proof on social platforms.
• Short-form videos are essential for engaging modern, eco-conscious audiences.
• Sustainability and authenticity are key in the social media narrative for 2024.

TikTok’s growth has made it key for TikTok agricultural marketing. It’s great for engaging a younger crowd. In 2023, more businesses used TikTok, showing a big change in how we consume content. Especially in the US, farms are using more visual, short stories to catch people’s eyes. Most people like short-form video content, with 66% enjoying it more.

Over time, people have preferred social media with fun content. Now, TikTok has over 1 billion users a month. The farm-related #agriculture tag on TikTok has over 9 billion views, meaning a lot of interest is there. Short videos show farm life’s energy, perfect for people wanting both fun and info.

Agricultural marketers need to see TikTok’s importance and adjust their plans. They must check if their target audience uses the app and think about creating content. Using TikTok’s special tools well is crucial. With this platform, I hope to show farm life’s lively side and meet what our audience wants.

TikTok is becoming very important for agricultural marketing. It mixes fun and learning well through short-form video content. Mastering TikTok can help farms connect better with their young, tech-loving audience.

Authenticity is not just a cool word; it’s key in social media strategy. Check this out: 86% of folks think it’s important when picking brands. This true and honest content can grab people’s attention and change their mind. This is especially true for Millennials and Gen Z, who spend a whopping $200 billion a year. For them, seeing through to the real brand is a big deal.

Telling stories that matter is the heart of being real online. My rule is simple: every story we tell should show who we are and what we’re about. This is more than just selling stuff. It’s about bonding with people in a way that’s fun, teaches something, and builds trust. When a story is real, it can spread like wildfire. It’s like a light in all the online noise, making a real mark on our audience.

Think about user-generated content. It’s gold for showing we’re the real deal. By letting our fans be our mouthpiece, their words become our power. Why? Because when folks hear something is good from a buddy, they believe it. Take Stanley, for example. They let people like you and me share their love for the brand, making their message stronger and creating a loyal crowd of supporters.

Here are some facts to show how important being real is:

To wrap it up, when we mix realness, great stories, and what real people say, we make magic in social media. This mix not only grabs attention but also builds trust and guides buying choices. Following these basic principles can put us ahead in the online world, where everyone is trying to be seen and heard. We can win the hearts and loyalty of those we are trying to reach.

Sustainability is key in agriculture now. It focuses on being good to the planet and to people. We waste a lot of food, causing big problems. So, it’s vital to use methods that are good for the Earth. This includes green farming and making products in a way that doesn’t harm our world.

Sustainable farming is now deeply important. It’s all about fixing land and avoiding the bad parts of usual farming. Things like changing crops each season, planting cover crops, and not tilling too much are great for the soil. These help keep the earth and wildlife healthy. Plus, using things like drones and smart devices is making farming smarter and better. This shows us how being smart and using new ideas can make farming friendlier to our planet.

More and more people want food grown in ways that don’t harm the Earth. This is a big sign that the world is paying attention to health and the planet. It’s important to show and support food choices that are kind to our environment. The interest in foods like soybeans and peas shows that people are thinking more about what they eat. Also, buying local helps when big events like the COVID-19 pandemic happen. It shows the need for strong and sustainable food systems.

More people are looking for products that are kind to the Earth. Making every choice count is crucial for our future. New tech, like smart storage and apps for sharing food, is helping cut waste. This shows that being green can be both new and useful. A report from Mintel about 2024 suggests that caring for the planet is more than a trend. It’s about truly making better products that have the planet in mind.

to stay ahead in sustainable farming practices and product innovation.

By 2024, AI in farming has moved past being just new tech. It’s now a revolution. Personalising communication is crucial in today’s AI-driven marketing. This helps form tight connections with everyone involved. For example, Whole Foods tailors its social media to suit each person’s likes. This way, every message feels special and well-timed.

Multimodal AI is a key development, merging text, video, and sound. It does this to boost personalised social media engagement. Not only does it work better but it also makes customer interaction more engaging from different angles. As a result, small language models (SLMs) that save on computing power are becoming more popular. They’re making AI use simpler for farmers, changing how they use tech.

Industries like healthcare are starting to use custom AI models too. These models offer unique experiences, using AI for scalability and to cut down on human tasks. The farming sector can also use these advances to grow more and work better.

Shadow AI use at work is growing, with 90% of office workers using AI tools. This shows many are picking up these tools on their own. They’re doing this to improve their job’s efficiency and personal satisfaction.

Global demands for AI rules are getting louder. The EU, for example, is creating rules to control AI, focusing on privacy and avoiding bias. Handling AI responsibly, with good ethics, as we deal with these rules is key.

Leading companies like Khoros are at the front of using AI for brand safety. They offer AI control centres to manage AI communications. This helps make AI use more efficient and safe.

In the end, using AI in farming and personalised social media engagement are big opportunities for farming. With AI in marketing, we can create experiences that connect deeply with each person. This moves us closer to building strong, lasting relationships in farming.

Short videos are now very important, especially for farming. Two thirds of people like this kind of content. They find it on TikTok and Instagram Reels, making these platforms very important for farmers.

Short videos help farmers share their stories with people online. TikTok and Instagram Reels let them show off their work and daily life on the farm. In 2023, these platforms became even more popular, showing that many people are interested in what farmers do.

Many social media users watch videos without the sound on. Adding captions is key. They make videos easier to understand for everyone. Adding captions also makes videos show up better in searches. This way, more people can enjoy the farm stories.

Every year, more and more people are joining social media. In 2023, there were nearly 5 billion users. By 2027, experts predict there will be about 6 billion. This shows just how big of an opportunity short videos in farming are. They help farmers reach a lot of people who use social media every day. This makes short videos essential for sharing agricultural stories. And making short videos includes using captions. Captions help in reaching those who watch videos without sound.

It’s important to look at new social media trends to stay ahead in 2024. Food in the United States travels a long way, about 1,500 to 2,500 miles, from the farm to the table. In the last 20 years, the distance has increased by up to 25%. This makes it vital to share this journey with people. Innovative 2024 social media platforms are great tools to connect with new audiences and share our stories.

Take Tyler Heppell, a potato farmer, for example. He is popular on Instagram and TikTok, with over 645,000 followers. Through Ugly Potato Day, he drew over 4,000 people. They raised over $6,400, helping food banks give out 45,000 pounds of food. This shows how new social media platforms can bring people together for good causes.

Then there’s Avery Claire Mallory, who has won over 102,000 Instagram followers and 17,000 TikTok fans. She’s showing the big impact that strong personal branding can have. Since the average US farmer is nearly 60, reaching out to younger folks on places like Instagram and TikTok is key. It not only inspires them but also helps shape the future of farming. By organizing school tours, as Tyler Heppell does with Heppell’s Potato Corp, we can introduce the youth to the wonders of farming.

The 2024 social media platforms are about more than just numbers of followers. They let us share interactive and interesting content about where food comes from. This helps people see the journey from the farm to their table. Here’s some data to show the impact of farmers like Tyler and Avery:

Staying on top of new social media trends keeps our stories fresh and interesting. Using these tools together helps us share our deep commitment to farming with the world.

It’s tough to keep up with social media’s changes, especially as we hit 2024. Using advanced tools to track trends and predict what’s next help us stay ahead.

To track trends well, we need to analyse data as it happens. For example, Instagram has over 200 million business accounts, showing how competitive it is. Businesses that want to stand out can use Instagram Reels, which make up a big part of posts. Since their launch in 2020, Reels have helped Instagram stay ahead of Snapchat and TikTok. They are key for brands aiming at younger users.

Looking forward, powerful tools let us predict trends and adapt our plans. The growing use of AI on Instagram, seen in stickers and backdrops, shows how AI is becoming more important in social media. This is great for farms, helping them improve their posts. Forecasting in social media will get even bigger, helping to create marketing plans just for you. The option to have five links in Instagram bios also boosts clicks to different sites, increasing interaction.

In 2024, focusing on social media trends and predictive analytics will significantly impact how businesses connect with their fans. Using AI for custom content and real-time data keeps your online space strong and up-to-date.

Influencer marketing isn’t just for fashion and fitness anymore. It’s found a home in agriculture too. Working with agricultural micro-influencers lets us join our story with their trusted voice. This helps us reach more people in a powerful way. Especially when teaching about sustainable farming and new technologies.

Now, more people want food that’s grown in a way that’s kind to the earth. When we team up with influencers, we show how serious we are about this. Today, people care a lot about their health and the planet. So, influencers are more important than ever. They help spread the word about good farming techniques. For example, reducing chemical use after harvesting, like ICL’s FruitMag™.

Many are choosing to eat plant and lab-grown proteins. This is a big deal and we need trusted voices to talk about it. Many farmers are planting different crops to meet this new interest. Influencers are key in sharing these changes with lots of people. They use social media where over 50 million people are creating content. This change in how people work shows just how much influence these influencers can have.

The following table highlights the significant economic footprint and influence of agricultural micro-influencers:

Using influencers in agriculture strategically is powerful. It mixes the best of modern marketing with eco-friendly practices. This creates a strong message, building trust with consumers. These partnerships are very important. They help us connect for real with the people we aim to reach. This not only helps get our message across but also grows values we share with influencers and their followers.

Interactive content is key to sharing information and boosting social media interaction. This helps keep the farming community active and informed. My plan focuses on making farm content that’s not just for viewing. It invites farmers to take part and learn as they engage.

Polls and quizzes are excellent for getting farmers involved. These activities don’t just keep them engaged; they also offer good insight. This is important because it affects how we design our content. About 46% of farmers use social media for work weekly, and 69% do it for fun. By including interactive content, more farmers will join in. Plus, 81% go online through their phones each day. This shows why making quizzes and polls that work on mobile is crucial.

Interactive tutorials offer a strong way to share farming knowledge. They can be simple guides or detailed, step-by-step lessons. With videos and clickable steps, farmers get more from these lessons. Almost all farmers under 45 use their phones for the internet. So, our tutorials must be easy to use on mobiles. YouTube is very popular among farmers for info. It’s a great place for videos, which can make learning more engaging and effective.

YouTube modernises how we learn about farming. Food travels a long way in the U.S., highlighting the need for smart farm management. By using YouTube, farmers get access to videos that help them learn. These videos can be anything from how-to guides to in-depth documentaries.

Tyler Heppell, aka Potato Ty, is popular on Instagram and TikTok with over 645,000 followers. His Ugly Potato Day gathered 4,000 people and raised $6,400 for food banks. Events like this are shared on YouTube, bringing people together and educating them. Influencers, such as Avery Claire Mallory, with more than 102,000 followers on Instagram, also help. They share knowledge about breeding Angus cattle for the best meat production traits.

YouTube acts as a big classroom for agriculture. It makes learning new farming techniques simple and accessible, even for older farmers. Heppell’s Potato Corp offers school tours, making farming’s next generation aware in fun and meaningful ways.

Today, food travels further than before, pushing the need for better farming methods. YouTube helps farmers learn new skills and keep up with changes in a friendly, understandable way. It’s a key hub for reliable and interesting farming videos. By using YouTube, farmers can do well in the modern, digital age.

Voice-search devices are becoming more popular, like Amazon Alexa, Google Assistant, and Siri. This makes voice search optimisation key for farmers. I focus on creating content that matches how people naturally talk. This targets phrases like “VSO for farms.”

By enhancing content for voice search, we make our agricultural information easy to find and understand. We adjust our SEO to fit the way people ask for things out loud. This means using specific keywords that match common spoken questions.

New technology like sensors and drones help us improve our links. This is important to boost our website’s authority and how many people see it. We use tools such as Google Search Console, SEMRush, Ahrefs, and Moz to check how well our links are doing.

Successful link building is measured in different ways:

• Referring domains gained
• Total backlinks acquired
• Domain authority improvements
• Increased organic traffic
• Higher rankings for target keywords
• More qualified leads

Optimising for voice search has already made a real difference, like attracting 20% more visitors to a cattle farm site. This effort improves the relevance and reach of our web content. Staying true to data privacy and making the user experience smooth builds trust and keeps people coming back online.

In 2024, long-form agricultural content really made a mark. It shone through with its power for telling detailed stories. It also built a strong, authoritative voice in the industry. Unlike quick, short videos, long-form content such as blogs and podcasts lets me go deep into topics. I can offer detailed analysis and expert views. This connects more closely with my audience.

Today, influencers are using a lot of product placements. But the depth of long-form agricultural content helps me more. It helps me gain trust and shows I know what I’m talking about. With more brands using AI, good content is key. It mixes human ideas and hard data to tell great stories.

In 2024, how stories are told in farming is changing. There’s a liking for different story shapes now. This lets us tell stories in new, creative ways. It draws people in and makes them feel close to the brand. Now, picking the right social media is very important. It’s all about choosing well, not just being everywhere.

More and more, creators and brands are using ‘gated’ content. This means they offer special content just to some people. By using long-form content, I can make my audience more interested. Each piece of content will be valuable. This will help me make a stronger connection with my readers.

1. In-depth analysis that establishes a brand’s authority in the agricultural industry.
2. Utilisation of storytelling in farming to build deeper connections with the audience.
3. Combining AI technologies with human insights for creating compelling long-form agricultural content.
4. Embracing unconventional narrative structures to captivate and engage readers.
5. Implementing gated content strategies for fostering loyalty and monetising exclusive content.

In the end, focusing on long-form agricultural content and new ways to tell stories is huge. It’s a great chance to really connect with the audience. Doing this makes our brand stand out as a leader in the field.

Digital twins and generative AI are changing farming for the better. They bring new levels of efficiency and predictive power. This leads to amazing virtual farming simulations and better crop predictions.

Virtual farming does more than just mimic reality. Tools like NVIDIA’s Earth-2 create detailed digital farm twins. They let us see and solve problems before they get too big. This boosts our research and planning skills.

Predicting crops is now smarter thanks to digital twins and AI. Using NVIDIA’s “Blackwell” GPU, we can forecast yields more accurately. This boosts productivity, saves money, and helps the environment. It makes farming more sustainable.

The table below shows how these new AI tools compare:

These new technologies put me at the farming forefront. They make both growing and caring for the planet better through clever predictions and simulations.

The world of farming faces big changes due to social media. New tech and marketing are making farms more connected. By 2025, the precision agriculture market is expected to reach about 45 billion USD. This shows a focus on doing things better and more innovatively. Additionally, between 15 to 20 billion US dollars is being put into digital platforms, showing a big move towards a modern farming age.

More and more, farms are using technology for farming tasks. Emma Weston from AgriDigital and Darcy Pawlik from Understory, Inc. talk about relying on machines. AirFarm getting $2.8 million in funding proves people have faith in tech starting in farming. This shift towards digital tools ties in with the increasing use of social media to show off farms and connect with customers better.

Using social media can make farming brands stand out and bring in more money. Platforms like Facebook, Instagram and Twitter help farmers reach more people. They can get closer to their audience by talking directly, and by hosting online events. It’s also key to track what’s working on social media to improve how they reach customers in a world that’s always changing.

Businesses in farming must keep up with 2024’s digital marketing trends to stay relevant. These changes will bring closer ties to everyone involved in agriculture, thanks to AI and virtual meetings. By following these trends, the farming world can overcome challenges and make the most of this new digital era.